Home Organization Products

Help! I need clarification. What are the services the retail industry has to offer?

I’ am doing a report on service marketing, my chosen sector is retail. I want to focus on home-shopping or online retailing. If a retail organisation offers consumers the opportunity to purchase their product online, does this constitute as a service they provide? Or will have to be an actual service like flower delivery service (Next PLC) or wedding services (Debenhams).

The service a retailer provides is to allow customers to buy products from them in any format available (mail order, high street shop, internet sales, market stall)

Part of that service is to allow customers to buy any product they want, be it physical (a tin of beans) or non physical (delivering flowers)

You might think delivering flowers is not a product, but just a old fashioned ‘service’ ITS NOT.
If you look closer you’ll see they are SELLING flowers and having them delivered.
The flowers are part of the product line and so is the actual delivering of them.

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